Corporate social responsibility and sustainable development, the core of our vision

As an institute of higher education, Rouen Business School is responsible for training and guiding future business and organisation leaders who are confident about the future, able to innovate and creators of overall added value. It must make them aware of the need to avoid simply reproducing the operational and development models whose limits and concomitant negative effects are now apparent, and to explore and develop opportunities for change and innovation which make it possible to aspire to a more balanced form of development, one which is more respectful of the various environments we move in.

Being responsible is first of all being aware of the impacts of our action or inaction on our human, corporate and ecological environments. This means taking into account more criteria, more consequences, in all domains, and with a longer time-scale, and being able to step outside existing frames so as to get a change of perspective.

Being responsible also means not waiting until someone else finds the solution, but getting really involved, each at his/her level, to undertake and achieve projects leading to change, which will help to advance people’s points of view, actions and behaviour.

In this approach, one crucial factor is the ability to listen to and take into account a wide variety of opinions and points of view. At the international as well as the national level, the ability to recognise diversity of approaches and talents, and to capitalise on the latter, is a major challenge.

For Rouen Business School, being a responsible educational institution means:

•   Integrating the issues associated with corporate responsibility and sustainable development in all the School’s teaching work, particularly by highlighting diversity as a source of innovation, involvement in projects aimed at change, and entrepreneurship ;
•   Making corporate social responsibility a major research topic in each of our research groups, and actively contributing to the main current forums on responsible management
•  As an institution, becoming involved in responsible projects, with cultural and social diversity in the front line
•  Applying the principles of responsibility and sustainable development throughout its activities and its management of the campus.