Master of Science in Marketing French Excellence

In a increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. Nation states which enjoy the dual benefits of clear positioning, combined with dynamic and marketable heritage, enjoy considerable competitive advantage, if these variables are managed professionally and sustainably. In the pantheon of national brands France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.

The MSc. Marketing French Excellence provides the specialist tools and techniques opportunities to maximize these strengths on the world stage, and is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions within developing economies.

Ewan Ormiston & Mourad Touzani
Managers of the program